Tag Archive for: instructor-liz.king

When it came time to create a brand for myself, I took into consideration what my overall aesthetic was. For my name’s sake, I wanted to stay true to the colors of the Sierra Nevada Mountain range, and it is a common theme throughout my body of work. I utilize my love for the great outdoors as a platform for the of inspiration for everything I do, whether it be the use of natural textures (wood, grass, rock, etc), or from the high resolution photos I take on my travels. I tend to use all the colors I see in nature, for example the sienna brown which is the color of the dirt found in Northern California. Olive greens to mimic the redwood trees I grew up around and blue-green colors to parallel the ocean side, to where I feel most at home. I look at branding projects as an extension of the core essence of the soul. When I collaborate with a client on projects such as these, my first and main priority is to capture the true identity of who they are as a person, and take off from there.