The journey to understanding Ventura County residential water usage & behaviors

I have been on a mission to determine if relationships exist between demographic characteristics, ecological identity and water use conservation methods and concern. The data for this study has been collected through an online survey mechanism using qualtrics. Dispersal methods seemed to have proven beneficial during the initial weeks of the survey start date, but the participation seems to have dwindled. I believe a refreshed outlook on dispersal methods is in order. I have decided to include hard copies of the survey in the data collection in hopes of increasing participation.