Richard's Capstone Blog // Fall 2016 2016-09-13 06:32:18

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We finally got a reply from the owner of the graft group company. We had previously sent him an invite to the trello board we created for his projects. In that board we posted a questionnaire about the three companies that we will be creating work for. He answered those questions today, so we now have information to work of off when brainstorming ideas for the logos. We can brainstorm on ideas for the color palette, typography and style of the identity brand. For the driffill project we had previously posted our sketches so that we can choose the best ones. We felt that we needed to have a more in depth critique with feedback, so we had a group meeting in the broome library today. We gave each other a lot of great feedback, so that we can finally take our work into illustrator. We also talked about how variations of the logos we want to render out in illustrator, and what we can do to unify the logos across all the sports t-shirts. One of my ideas was to use the same typography and colors on all the shirt designs, to keep them unified. I also spent some more time working on my sketches for the line lackey’s club. I have developed a few more logo ideas for them(sketches 6-9). I want to have as many sketches as possible and then narrow it down to the best ones before sending them to the president of the club.

09/12/16 CAPSTONE 499

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Today I met with my teammates at 5:15 pm at the 3rd floor of the library to talk about the sketches of Driffil’s team sports shirts logos. I choose the two best one from each teammate so we all can start the first draft on illustration. I also suggested that we need to have a consistent look so all team shirts look similar in a good way, all from the same school feel. Later that day I notice that the main logo from the school was from another university, I let my teammates know about that right away and they told me that they notice it too. We decide that we need to look for a way to approach and resolve this to the school without sound rude.

Right now I’m already working on the first draft on illustration, I’m working in two versions one white with Driffil red as background and one with white background and Driffl red as the main color.  The track team will have a motion effect, and the basketball will have a rounded design just to have more variety between the two design, after all at the end we all have to adapt our final drafts to a standard mode so we all have a consistent look and feel for the school.

Bellow is a sample of what I’m working on right now:

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