Archive for year: 2016

Today I have been working on taking my sketches to illustrator. I have finished creating my two soccer logos that I chose to take to illustrator. Although I am done with them I am taking some more time to experiment with different typography and color arrangements. I think it would be a good idea to present the logos to our client, with different variations in its typography and color. I am designing the logos so that they work on a maroon or white shirt. I plan to have all my vector logos completed by tonight. I have made more progress on my sketches for the line lackey’s club, I ended up creating nine more, 18 in total. I will be sending my sketches to my group members for feedback and help narrowing it down to the best three or five sketches.

We finally got a reply from the owner of the graft group company. We had previously sent him an invite to the trello board we created for his projects. In that board we posted a questionnaire about the three companies that we will be creating work for. He answered those questions today, so we now have information to work of off when brainstorming ideas for the logos. We can brainstorm on ideas for the color palette, typography and style of the identity brand. For the driffill project we had previously posted our sketches so that we can choose the best ones. We felt that we needed to have a more in depth critique with feedback, so we had a group meeting in the broome library today. We gave each other a lot of great feedback, so that we can finally take our work into illustrator. We also talked about how variations of the logos we want to render out in illustrator, and what we can do to unify the logos across all the sports t-shirts. One of my ideas was to use the same typography and colors on all the shirt designs, to keep them unified. I also spent some more time working on my sketches for the line lackey’s club. I have developed a few more logo ideas for them(sketches 6-9). I want to have as many sketches as possible and then narrow it down to the best ones before sending them to the president of the club.

Today I submitted to Trello (the app we are using to put everything together so we can see each other progress), my ” Poster # 1 Draft ” for team review again. Today morning received more feed back and made some more changes according to the mentioned  feed back, what was done was some improvements on the typeface and sizes on the same. Also added some more texture and details in some parts of the poster that need to bring more attention because they felt too plain and boring. Next, I added the CI gradient logos in a white box on the button of the poster to bring attention of the programs that are representing, involved on this lecture series. I believe is always good to promote the programs as much as possible, because the main idea for me is to show to the public this university programs and what are they offering to the community so more people want to come and enroll in those classes. Below is a final draft for today.

Also today I finished some quick drafts for the sports t- shirts logos for Driffil Elementary School. I choose to developed the “Track team logo” and “the basketball logo,” I tried to made the logo play together with the school name and have a movement effect. Also I use some circular housing to make it more consistent. I submitted the logos to Trello as well for feed back from my teammates. Tomorrow we are meeting again to talk in person about these logos ans try to make them all cohesive so they feel from the same school. Below is a sample of my logo sketches.

Today, I modify my draft base of my teammates feedback. I changed the layout a little bit to arrange the hierarchic between the words. I also made some color chances to have the poster be more simple and neutral looking. I was trying to follow the colors and team from the name of the speaker’s book ” oceans of the world”.  Changing the colors to a dark grey instead of just black, help the harmony with the main illustration of underwater. On the top of the poster where the title goes, a super light grey was set to help bring the blue title more. I tried also to use an old world kind of typeface to help even more the team. At the same time I have to take in consideration that this poster is the template for the next ones to come; so, it has to be design to be compatible with other team at least the layout of the main series title.

Here is the 2nd Draft for the first 11×17 in lecture series poster.