Find you group, become a henchman
While done mockingly so in this clip the two first individuals to speak are seeking to recruit out-group members to join them as henchmen to work for the villain The Monarch. The henchman dressed in the standard Monarch henchman attire first presents views that those of an out-group might hold. The henchman dressed in regular clothing identifies himself with classic out-group characteristics such as calling himself a “loner who lacks ties to friends and family.” Others hear this message and identify with it suggesting the strategy of empathizing with group members and by helping them feel included as part of the henchmen of the monarch.
