Marketing Proposal for “Cat on a Hot Tin Roof” and “All My Sons”

by Amanda LaMay

“The prisons we make trying to keep up with appearances.”

peacock caged

For this marketing campaign, I envision images of peacocks and birdcages to represent the two plays’ shared theme of the prisons we make keeping up appearances. A barren tree would also suit suit their stories, full of families in a state of crumbing. To illustrate that, the overall artwork will comprise of dark vintage-styled scenes, richly saturated in peacock tones that give a sense of doom.

Barren family tree

To usher in small business owners, I’ll reach out to highly engaged populations of entrepreneurs through social media. Facebook ads will run six weeks prior to opening on up till the finale, and specifically target the intended demographic. They will offer discount incentives to users who like or share content on a promotional event page I create, which will include teaser videos. These trailers will be promoted on Youtube as well, in “pre-roll” slots to play before business-related videos, and will contain an embedded link to buy tickets on the theater site. Youtube has the benefit of only paying for actual views in the target market, making this cost-effective. Meetup is another social media outlet which offers a free source of potential sales. By offering package deals on slow nights to the five local business meetup groups, group sales will thrive.

peacock lady

A Business Expo held by the local Chamber of Commerce two weeks before the first show premiers provides a great opportunity for face-to-face outreach with business owners. My plan includes purchasing a booth there and outfitting it with promotional displays, informational material, refreshments, and ticket deals.

Other forms of direct outreach will be made use of by offering to raffle off mid-week tickets free of charge at professional business events like the ones held by Lyon’s Club, Rotary Club, and Toastmasters. This is sure to garner much in the way of goodwill and possibly even kickbacks for club sponsorship by letting them keep the proceeds.

More traditional media will also be employed through local newspapers, purchasing quarter-page ads to run for 6 weeks. Local radio and business podcasts will be given complimentary tickets to give away, gaining some free recognition.

At the venue site itself, vivid displays will announce the shows to street traffic. Windows of willing nearby shops and bulletin boards will hang with production posters further spreading visibility to passerby. A unique touch will be achieved with chalk murals commissioned on popular streets near the theater. Finally, attendees will receive visually striking programs to take home and share with friends…complete discussion

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Estimated Campaign Budget

LAMAY MARKETING

BUDGET PROPOSAL:
“CAT ON A HOT TIN ROOF” AND “ALL MY SONS” MARKETING CAMPIAGN

DIRECT MATERIALS
Printed materials $650
Visual displays $500
Art supplies$80
Film supplies$300
Refreshments/snacks $75

LABOR COSTS
Print artist $500
Sidewalk artists $300
Video producer/ crew $650
Canvassers $175

ADVERTISING FEES
Facebook ads ($10/day @42) $420
Youtube fees ($.10/view@ 4000) $400
Local newspaper ads($100/wk@6)$600
Booth space $180

TOTAL….. $4,830

complete proposal

“All My Sons” and “Cat on a Hot Tin Roof” Major Themes

by Amanda LaMay

“Lie and lie at length”

Small business owners work tirelessly to be successful. For most, that effort is to benefit their families, providing financial peace of mind. But money and family rarely have a smooth relationship. That makes “All My Sons” and, “Cat on a Hot Tin Roof” particularly good theatricals to appeal with business owners and their families. They face struggles just like those blown up and dramatized in the plays, where capitalism and society end up causing great harm to families. Business people especially will engage with both plays’ exploration into the complications of money in family, the legacy of a broken home, and the priority of saving face.

woman looking in mirror

These 50s revivals are perfect for the entrepreneur market, many of whom sink or swim by their public image just like characters in the plays. The Joe Keller character grapples with image issues at length in Arthur Miller’s “All My Sons.” It centers on Joe who believes that “earning money and reputation is the best thing he can pass along to his children (Werden 77).” Such beliefs seduce him to a little bit of wrongdoing when he faces possible financial ruin. His rationale “what could I do? I’m in business,” voice how easily people will cave to the cutthroat world of making money, where a bit of wrong often means a lot of cash. Justifying to himself how little harm would likely come of it, he makes the unethical choice, and in actuality, the worst possible harm results.

   sb10062679i-001 Joe is like most people. He believes his own “goodness” despite acting reprehensibly, and cares more about seeming upright than being so. Human nature compels us all to seek approval, and these plays, at their very heart, are stories of people doing everything they can to be accepted. Broken families at the core, they desperately pretend everything’s okay, and maintaining that appearance requires them all to lie, and lie at length…..complete discussion

Sociological Perspectives on Environmental Problems

What has the biggest impact on environmental problems?  Well from a functionalist sociological perspective one may argue that the systems that are within our society such as agricultural and industrial modes of production are at fault.  These modes are destabilizing forces in the ecosystem, as well as replacing natural complex systems with systems that are artificial and produce crops at a higher rate.  A conflict sociological perspective would argue that environmental problems are created by humans competing for power, income, and their own interests.  Now from an environmental scientist perspective, they may argue that individuals and institutions are held responsible for the environmental problems that are present as well as natural forces.

From a functionalist sociological perspective, they argue that crops require constant attention in the form of cultivation, fertilizers, and pesticides, all foreign elements to the natural environment.  This means that due to these new forms of producing crops, food, etc., comes to show that because of the new systems that are present and are used, are causing environmental problems in the world.  Because of industrialization, people are chasing fewer natural resources because they do not obtain the same amount of the product that they need.  Functionalist sociological perspectives, argue that “Human activities have become a dominant influence on the Earth’s climate and ecosystems” (Kanter 2007).  This is now occurring because humans are relying on new systems as forms of production and unnatural ways of obtaining what they need.

Conflict sociological perspective argues that environmental problems are occurring because humans are competing for power, income and their own interests are at the core of these environmental problems.  These problems are often framed in terms of costs and interests.  The conflict sociological perspective shows that the capitalist economic system is a primary source of over populating the natural world and stripping it of its resources.  The increase of consumption leads to increased production and energy.  Once there is an increase of consumption, production and energy, environmental damage is also increased.  Conflict sociological perspectives show that we have environmental problems because we have but put an economic value on our environmental and have ignored the natural resources the environment has provided us with.  This sociological perspective shows that humans are greedy when wanting to obtain resources and are willing to strip the environment that surrounds us just to have more than what is actually needed.

Although sociology and environmental science are two different disciplines and focus on different things, one can say that these disciplines tend to have the same opinion of individuals and the institutions that are present.  Though they are not directly related to one another, sociologists have a perspective on why we have so many environmental problems.  These perspectives tend to point fingers to individuals that are greedy and stripping the environment of its natural resources.  Industrialization has pushed people away from natural systems and has moved them to using new systems that produce at higher rates and use unnatural chemicals, pesticides, etc., to make crops and food larger.  Sociology offers their perspective on environmental problems and focuses on two different perspectives that give two different conclusions on why environmental problems are occurring.

 

Jenna Fordis 2015-02-28 00:22:01